Everything in this world now revolves around making money, money is above all.Irrespective of what your genre of work ones final destination is minting money.Its one such powerful weapon which no human being can resist.This trend of minting money has seeped in greatly in the sports field especially cricket.Its now purely a market driven sport.
In India cricket is one sport which is literally worshipped and the players are treated as idols.There are many other sports which are played in India but why is this phenomenon only with cricket?This is the result of large amount of sponsorship phenomenon prevalent and highly active.Its a phenomenon due to which sports has become a mere spectacle and nothing else.The increasing trend of 20/20 matches are all examples of sponsorship.The T 20 matches, Airtel league matches and many more are tools used by big brands to promote their companies and also a way for the sports personality to earn. Why is it that our players perform very poorly in the world cup? This can be largely atttributed to the fact ,that as the world cups approach our sports personalities are busy endorsing products than showing their hardwork in the field.I think this trend has largely hampered the performance of our players.
The greatest example of sponsorship and the changing trend are the IPL matches.Players getting auctioned and companies fighting for players.Its purely business there.Leave alone the business,the scandals which accompany them ,but why is such trend thriving.For instance the Lalit Modi Scam, which shook not only the ground of the sports fraternity but reached the politics too resulting in resignation, political upheavel. The removal of teams and then bringing them back ,whats the need for taking steps .when one can ultimately come back if one has the money power.
It has now evolved as one of the biggest booming industry and transformed itself from being a field which brought home pride and honour. Its such a sad development to witness for now cricket is not a mere sport but its one of the lucrative industry one can venture into.
In India cricket is one sport which is literally worshipped and the players are treated as idols.There are many other sports which are played in India but why is this phenomenon only with cricket?This is the result of large amount of sponsorship phenomenon prevalent and highly active.Its a phenomenon due to which sports has become a mere spectacle and nothing else.The increasing trend of 20/20 matches are all examples of sponsorship.The T 20 matches, Airtel league matches and many more are tools used by big brands to promote their companies and also a way for the sports personality to earn. Why is it that our players perform very poorly in the world cup? This can be largely atttributed to the fact ,that as the world cups approach our sports personalities are busy endorsing products than showing their hardwork in the field.I think this trend has largely hampered the performance of our players.
The greatest example of sponsorship and the changing trend are the IPL matches.Players getting auctioned and companies fighting for players.Its purely business there.Leave alone the business,the scandals which accompany them ,but why is such trend thriving.For instance the Lalit Modi Scam, which shook not only the ground of the sports fraternity but reached the politics too resulting in resignation, political upheavel. The removal of teams and then bringing them back ,whats the need for taking steps .when one can ultimately come back if one has the money power.
It has now evolved as one of the biggest booming industry and transformed itself from being a field which brought home pride and honour. Its such a sad development to witness for now cricket is not a mere sport but its one of the lucrative industry one can venture into.
No comments:
Post a Comment